About Us
We're Learning Scientists Solving a Sales Problem
Most sales enablement firms are run by former sales VPs. We're run by world-class educators with decades teaching hundreds of people to master complex skills under pressure.
What Makes Teaching Capital Different
Sales trainers know WHAT to teach (discovery frameworks, objection handling, closing techniques). But they don't know HOW people actually learn complex skills—so their training doesn't stick.
We do. We've spent decades in classrooms applying cognitive science to skill development. We know why reps forget 70% of bootcamp content within 24 hours. We know how to fix it.
That's why our clients see 40% faster ramp times. Not because we teach better sales methodologies. Because we teach managers how humans actually learn.
The Sales Enablement Industry Has a Learning Science Problem
Walk into any Series B SaaS company and you'll see:
- $200k+ annual training budgets
- Polished bootcamp curriculums
- The latest sales methodologies (MEDDIC, Challenger, SPIN)
- State-of-the-art LMS platforms
And yet—reps still take 6 months to ramp. Why?
Because nobody's applying learning science.
Training is designed by people who know sales, not by people who know how brains encode complex skills under pressure.
What's Missing?
The cognitive science that makes learning stick:
- Spacing Effect: Cramming fails; spaced repetition works
- Retrieval Practice: Testing to learn, not just to assess
- Deliberate Practice: Focused reps with immediate feedback
- Cognitive Load Theory: Chunk information or overwhelm working memory
These aren't sales concepts. They're neuroscience. And they're missing from 99% of sales training.
We bring the missing piece: Learning science expertise applied to sales skill development.
